The Matchroom promoter extols the advantages of DAZN.
Promoter Eddie Hearn was part of today’s media call with Daniel Jacobs, promoting the May 4 DAZN main event between Jacobs and Canelo Alvarez.
Hearn was asked about comparing and contrasting this event to recent pay-per-view events in the United States, and says he believes DAZN simply offers the better value for fans.
“When you look at the last few pay-per-view events, particularly this year — Pacquiao, Garcia, Crawford — I don’t think I’ve seen an (underdog) fighter win a round in hardly any pay-per-view event,” Hearn said.
“Obviously the main market for us is the U.K. and you talk about our pay-per-views are $25. (American) pay-per-views are anywhere between $70 and $100. It’s a huge amount of money for one night of boxing, especially if it doesn’t stack up.
“Really, I look at this and say for one pay-per-view, you can get a whole subscription, within that you have Danny Jacobs against Canelo Alvarez. A couple weeks after that, you have (Naoya) Inoue and (Emmanuel) Rodriguez, and then you have Anthony Joshua and Golovkin, all within a month’s subscription.
“I think it’s refreshing that someone is coming in to supplement the public’s money which is funding fights like this. We never want a show to do badly but I just think that U.S. fight fans are getting an unfair ride. And on May 4, they get to see the fight of the year without the $80 or $100, and I think that’s great for boxing.”
The DAZN experiment in the U.S. is still in its formative stages, so we’ll see how it all plays out longer term. In theory, it’s a great, ambitious idea that could help lead to the end of pay-per-view, or at least the end of pay-per-view for events that aren’t massive. But there’s no real telling where this will all go, because it’s a new concept for the sport.
The money’s there already, but the results have been more of a mixed bag in terms of the content. Yes, we’re getting Canelo-Jacobs. We’re also getting Golovkin-Rolls and whatever Anthony Joshua’s June 1 fight winds up being, and it’s not like everyone was psyched on Joshua-Jarrell Miller, either. Pobody’s nerfect.