SK Gaming partners with Nike and 11teamsports

German organisation SK Gaming has partnered with sportswear giant Nike and online retail store 11teamsports. The…

Vodafone Giants enters partnership with Nike

Spanish organisation Vodafone Giants is the first European esports brand to become a global partner of sports…

mousesports adds Rockstar as energy drink partner

PepsiCo’s Rockstar energy drink brand has partnered with German organisation mousesports to become its new energy drink…

Esports One to launch fantasy platform E1 Fantasy

Esports data startup Esports One has announced the closed beta for its fantasy esports platform, E1 Fantasy.…

This week in esports: Nike, CSPPA, Gucci, UNICEF

As always, we’ve rounded up the biggest and best stories from the past week so you…

Counter Logic Gaming and Newegg expand partnership for 2020

North American organisation Counter Logic Gaming (CLG) has expanded its marketing partnership with tech-focused online retailer Newegg. The expansion…

Gucci flirts with esports by inviting Fnatic to front row of show

Gucci has dabbled with the esports industry for the first time by inviting Fnatic to sit…

Overwatch League collaborates with Jeff Staple for 2020 kits

Activision Blizzard has collaborated with streetwear designer Jeff Staple to outfit Overwatch League teams for the…

Esports Insider announces return of ESI NYC and 2020 events

Esports Insider (ESI) is pleased to announce its plans for 2020 starting with ESI New York (#ESINYC)…

North expands partnership with Capgemini

North has announced a renewal and expansion of its partnership with French technology corporation Capgemini. The two companies…

Overwatch League Claims Most Watched League of 2019

Esports is a growing force in the entertainment sector slowly catching the eye of traditional sports…

Portuguese football club Benfica enters esports

Portuguese football club Benfica has announced its first foray into the esports industry. The club will participate…