North American organisation Complexity Gaming has added furniture company Herman Miller as its official seating partner.
The deal also sees Herman Miller appointed as the title sponsor of Complexity’s innovation lab at its GameStop Performance Center.
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Complexity Gaming and Herman Miller will utilise real-time player data from the innovation lab to “understand gamers’ needs” for suitable, ergonomic gaming equipment. The centre is equipped with Herman Miller’s desks and chairs.
Jason Lake, Founder and CEO of Complexity Gaming discussed the deal in a release: “Herman Miller is globally recognized for ergonomics and design innovation, and is a perfect partner to develop new advantages for our players. Through this unprecedented partnership, we will research and develop findings that educate gamers, increase wellness, improve player performance, extend professional careers, and increase the overall quality of life for not only Complexity players but gamers around the world.”
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Additionally, the two parties plan on working together to produce content pieces that focus on injury prevention and best gaming practices.
Diane Turnwall, VP of Global Seating at Herman Miller also commented: “At Herman Miller we have a robust history of ergonomic research and human-centered design, which we’re excited to apply to the esports community. As our first foray into esports, we are applying our research capabilities in the Herman Miller Innovation Lab to study alongside some of the best players and trainers in the industry to understand how our designs can address the points of struggle. The partnership is not only mutually beneficial to our respective companies but also casts wide-bearing advantages for gamers around the world.”
Complexity Gaming is also partnered with the likes of Limit, Extra Life, U.S. Army, GameStop, MillerCoors, HyperX, MSI, Panini, WinStar World Casino, H4X, and Twitch.
Esports Insider says: We knew something like this was coming when Lake started being vocal against the use of the typical gaming chairs utilised in esports. Complexity Gaming has done a great job at not only bringing in solid partners, but integrating them well into its headquarters. We’re simply glad to see players’ health being prioritised.
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